Skip to main content

Posts

PUMA Launches 2026 PH Half Marathon Series, Unveils New 'Deviate Route' in Bridgetowne

Manila, Philippines (May 25, 2026) — PUMA gathered the Philippine running community at the 2026 PUMA Philippine Half Marathon Series kickoff, unveiling the brand-new "Deviate Route" in Bridgetowne through a special 5K community run. Designed as an optimized running track, the route will be available for an entire month and is tied to an official Strava route challenge. All month long, runners can head to Bridgetowne to conquer the course at their own pace and log their miles to compete in the online challenge with the rest of the running community. Runners from all over the city, including members of the PUMA Nitro Run Club, had the exclusive opportunity to experience the Deviate Route and lace up with the all-new Deviate NITRO™ 4. Attendees got to connect with fellow runners, share training tips, and feel the difference that elite cushioning brings to every run. The launch of the “Deviate Route” is part of the 2026 PH Half Marathon Series kickoff event. Bringing the thrill o...
Recent posts

Three Cities, One Goal: Cebu’s Biggest Legal Marathon is Back!

Runners and fitness enthusiasts are training and gearing up for a bigger and more immersive race experience as the IBP: Cebu Tricity Marathon returns in October 2026, at Robinsons Galleria Cebu.   Now on its fourth year, the marathon—formerly known as the Integrated Bar of the Philippines (IBP) Cebu Run—invites both the legal community and the general public to take part in a race designed to inspire racegoers of all levels. Participants can look forward to new categories, upgraded merchandise, and the much‑anticipated tri‑city route spanning Cebu, Mandaue, and Talisay, offering a dynamic course that challenges participants while showcasing the region.   Beyond personal milestones, the event continues to champion wellness and social responsibility. This year’s edition expands its impact by supporting new beneficiaries, including street dwellers and young cancer patients, allowing every kilometer run to contribute to meaningful advocacies.   C...

Home Credit’s Takbo #ParaSaLife Hits Cebu: A Joint Wellness Initiative with Security Bank to Empower Active Lifestyles

Manila, Philippines -  Home Credit Philippines successfully concluded Takbo #ParaSaLife 2026 after gathering thousands of runners across its Manila and Cebu legs, reinforcing its advocacy for overall wellness and financial well-being. With Security Bank as one of the event sponsors, this year’s run highlighted how maintaining good health can help Filipinos stay focused, make sound decisions, and move closer to their life goals. The flagship wellness run kicked off on February 1 at the SM Mall of Asia Grounds, where close to 4,500, runners and pets joined the Manila leg. The event continued in Cebu on March 29 at Citi di Mare by Filinvest drawing around 1,500  participants and completing this year’s two-city Takbo #ParaSaLife series. Takbo #ParaSaLife features race categories for runners of all levels, including a 1KM Pet Run, 3KM, 5KM, and 10KM distances. Participants from different age g...

Train Like a GOAT: The Eliud Kipchoge-Inspired HUAWEI WATCH GT Runner 2 is Officially Here for PHP 19,999

Manila, Philippines (April 24, 2026)  — HUAWEI redefines how runners train and perform with the HUAWEI WATCH GT Runner 2, the lightest and most accurate titanium smartwatch in its class. The device was co-developed with King of Marathon Eliud Kipchoge, the first and only human to have covered a marathon distance in under two hours. Long advocate for running as a universal pursuit, his “No Human Is Limited” ethos reflects a belief that running belongs to everyone, not just elite athletes, regardless of pace or distance. The HUAWEI WATCH GT Runner 2 was powered by this idea, bringing elite-level training intelligence into the everyday routines of both recreational and competitive runners. “What made me collaborate with HUAWEI is that we have the same values. I can believe in creating movement in this world. If you move, you become healthy, and that's the real core. I want to make this world a running world through movement,” said the marathon legend. “Together—myself and HUAWEI—we ar...

From the Kanto to the World: Red Bull Half Court 2026 Tips Off as Manila Prepares to Host the Global 3x3 Showdown

Manila, Philippines  (April 21, 2026) — Red Bull Half Court, the world’s fastest 3on3 tournament,returns to the Philippines, bringing its high-intensity  competition across Luzon, Visayas, and Mindanao. Regional qualifiers across the country will lead into the National Finals, where the Philippines’ best will be crowned before advancing to a historic World Finals in Manila, the capital of streetball, this December. Rooted in the energy of puso sa kanto, where the game is fast, fearless, and deeply tied to community, the tournament sets the stage for a clear path from local courts to global competition. Home Courts Across the Nation, From Regional Battles to National Glory Under the heat and glare of the Philippine sun, streetball moves at full speed—sneakers scraping concrete, bodies colliding in tight spaces, and every possession carrying weight. It’s raw, loud, and constantly in motion. From the courts of Manila to the rising scenes in Cebu and the physical matchups in Davao...

Running for the Planet: TECNO CAMON 50 Series Documents Every Stride of the RUNRIO Earth Day Run in Davao

April 14, DAVAO, Philippines — TECNO officially joins the energy of RUNRIO Earth Day Run 2026 as the first leg begins in Davao on April 12 in SM Lanang, marking the start of a multi-city celebration that brings together movement, community action, and a shared commitment to a greener future. Run for the Planet, Captured Like Never Before More than just a race-day appearance, TECNO’s participation reflects what the CAMON 50 Series is built for: helping people capture real life as it happens. From fast-moving runners and finish-line reactions to wide community scenes and long-distance action, the CAMON 50 Series brings its Super Zoom FlashSnap capability into one of the most dynamic real-world situations for mobile imaging—sports in motion. Whether it is a runner pushing toward the finish line, friends celebrating after a personal best, or families turning Earth Day into a meaningful weekend moment, TECNO is positioning the CAMON 50 Series as the phone that helps users keep the energy, e...

Connecting You to Wellness: Smart Champions the Growing Health and Fitness Movement Across the Philippines

From early morning jogs to weekend fun runs, more Filipinos are embracing active lifestyles as health and wellness become a growing priority in everyday life. Running, in particular, has long been a go to physical activity in the country — accessible, inclusive, and deeply rooted in community culture — making it a natural choice for individuals seeking both physical and mental well being.   This shift towards more intentional, health focused living reflects a broader movement among Filipinos to stay active, connected, and environmentally conscious; increasingly supported by organizations that recognize the role of technology, community, and sustainability in driving positive change.   “Our initiatives reflect our belief that progress must be purposeful and sustainable. As we continue to expand our 5G infrastructure and deliver world class connectivity, we are also committed to ensuring that our growth supports healthier communities and a greener planet,” said Marjorie Garrovil...