Manila, Philippines (August 25, 2026) — From first-time competitors to elite athletes, every HYROX race demands strength, speed, and endurance from start to finish. PUMA meets that challenge with its latest PUMA x HYROX collection, a purpose-built range of footwear and apparel engineered to support athletes through every stage of the competition, helping them perform at their best when the intensity rises.
International fitness star Hong Beom Seok and PUMA Philippines’ official HYROX Ambassador Wellington "Beef" Co Jr. are among the athletes representing the collection.
As HYROX hybrid fitness racing continues to grow globally, Filipino athletes are increasingly looking for high-performance gear that allows them to move freely while meeting the demands of their competitive dedication to the sport.
PUMA addresses the diverse needs of the HYROX community with footwear supported by nitrogen-injected foam technology to deliver responsive energy return in a lightweight package. Leading the collection is the PUMA x HYROX Deviate NITRO™ Elite 4, priced at PHP 14,800, a carbon-plated racing shoe and the first-ever footwear engineered specifically for HYROX’s hybrid course.
The model features the ultra-lightweight NITROFOAM™ Elite compound, paired with a specialized PUMAGRIP rubber outsole designed to deliver the multi-surface traction crucial for gripping the turf during heavy sled pushes and maintaining traction through fast transitions and turns.
PUMA x HYROX Deviate NITRO™ 4
For seasoned competitors looking to push their pace and chase personal bests, the PUMA x HYROX Deviate NITRO™ 4, priced at PHP 10,900, features a dual-foam midsole paired with an evolved carbon-fiber PWRPLATE. The plate functions as a lever to propel runners forward during endurance segments, while its rigid profile stabilizes the foot under heavy resistance.
PUMA x HYROX Activate NITRO™
Designed as an accessible entry point into the collection, the responsive and lightweight PUMA x HYROX Activate NITRO™, priced at PHP 8,000, provides cushioned support for athletes preparing for HYROX. Engineered to support the demands of HYROX, it absorbs the cumulative impact of the race’s eight-kilometer run while offering a stable base during functional stations such as wall balls and lunges.
Race-Tested Performance Apparel
Just as the footwear is scaled for varied terrain, the collection's apparel is designed to withstand the demands of intense heat, movement, and friction from heavy equipment. The lineup features PWRMODE with DryElite technology, designed to pull sweat away from the skin during peak cardiovascular output. Strategically woven for high abrasion resistance, the material helps withstand friction from equipment, as demonstrated by Hong Beom Seok in his PUMA x HYROX PWRMODE Training Tank and 5-inch Shorts during the grueling Sandbag Lunges.
For female competitors, the PUMA x HYROX Strappy PWRMODE Sports Bra delivers the same moisture-wicking efficiency in a supportive and secure fit. Made with dryCell technology, the sports bra features a strappy design that allows for freedom of movement while keeping users comfortable in every HYROX station.
To regulate core temperatures during high-volume workouts, PUMA developed CLOUDSPUN fabric with ThermoAdapt technology, a soft, flexible material designed to reduce friction during highly repetitive movements. Beef Co wears the PUMA x HYROX CLOUDSPUN fabric with ThermoAdapt Tee and PWRTRAIN 7-inch Shorts to stay cool and mobile while tackling heavy station work. These purpose-built pieces allow him to transition effortlessly from one station to the next.
To minimize friction, the HYROX Collection’s training tees, woven shorts, and sports bras are constructed with dynamic four-way stretch fabrics and flexible seam placements. This precise engineering helps prevent garments from riding up or catching during high-impact transitions, such as moving from heavy wall balls to burpee broad jumps.
Equipping HYROX Competitors Everywhere
By integrating performance innovation with HYROX-specific design, PUMA pushes the local fitness community further through purpose-built footwear and apparel designed to support them through every run, station, and transition.
Comments
Post a Comment