Pinoy Active

MANILA, Philippines, May 2026 — The country’s fastest-growing sport has found its biggest stage at your most-loved SM Supermalls. Through SM Active Hub, SM continues to redefine malling by turning its spaces into a leading destination for sports, wellness, and community experiences. Long before it became a retail trend, SM was already building sports and recreational spaces, evolving its malls into vibrant hubs where communities can move, connect, compete, and unwind. In 2026 alone, SM Active Hub accelerated its massive nationwide expansion with the opening of new pickleball courts across key SM malls, bringing its total footprint to a staggering 86 pickleball courts in 29 malls nationwide — the largest mall-based pickleball network in the country today. From Luzon to Mindanao, SM continues to make the sport more accessible to Filipinos while cementing its position as the dominant and most expansive pickleball destination in the Philippines. Beyond infrastructure, SM Active Hub has st...

Vermosa Green Run, the pioneering advocacy event that rallied the community back to the tracks post-pandemic, is returning for its landmark fifth consecutive staging on June 28, 2026 at Vermosa in Imus, Cavite. This time, the run that has attracted fitness enthusiasts, casual runners, elite athletes, pet lovers, and families out for fun and fitness is taking concrete steps to deepen the appreciation and commitment of the running community to sustainable green living and an active lifestyle. The fifth edition of the Green Run, where immersion in nature and lush, green sceneries is one of the main attractions, is introducing more eco-conscious elements into the race experience and encouraging participants to get involved in long-term forest restoration efforts across the country. For one, running across the scenic Green Run route inspires runners to become advocates for conservation and sustainable lifestyles. This year, the multi-level run – which features 3K, 5K, 10K, 21K running categ...

Manila, Philippines (May 28, 2026) — PUMA continues to fuel the passion of Filipino athletes and fans with the release of the Showtime Pack and Portugal Kits created specifically for the 2026 FIFA World Cup. With the football community in the Philippines rapidly growing, local players, fans, and streetwear trendsetters are eager to be a part of the biggest sporting event in the world, which only takes place every four years. To honor this global spectacle, PUMA is bringing back high-energy colorways through the unapologetic Showtime Pack and the culturally rich Portugal Home and Away kits. Spanning football, basketball, and running, this bold drop dares everyone to step directly into the spotlight. For PUMA, true sports culture goes way beyond the final whistle; it dictates the pulse of everyday street style. Drawing inspiration from the legendary 2014 Tricks Pack that took the world by storm, PUMA is reviving that exact swagger with the Showtime Pack. This collection brings back icon...

Manila, Philippines, May 26, 2026 — The Philippines' top three-on-three teams have spent months grinding through regional qualifiers. On June 13, they find out who among them is built for the world. The Red Bull Half Court Philippines National Finals takes over Bigger Pictures, Mandaluyong in a single-day, winner-takes-all showdown where speed, skill, and offensive power determine everything. Following a series of qualifiers across Luzon, Visayas, and Mindanao, the country’s best streetball teams now converge for a single goal: to earn the right to represent the Philippines at the Red Bull Half Court World Finals in Manila. Red Bull Half Court delivers the fastest version of three-on-three basketball, where games are capped at 10 minutes, and the first team to reach 21 points wins. What sets it apart from any other 3-on-3 format are the two unique rules that keep the pressure rising. First, the Own the Court Bonus, where six points are awarded to the highest-scoring squad in a cumu...

Manila, Philippines (May 25, 2026) — PUMA gathered the Philippine running community at the 2026 PUMA Philippine Half Marathon Series kickoff, unveiling the brand-new "Deviate Route" in Bridgetowne through a special 5K community run. Designed as an optimized running track, the route will be available for an entire month and is tied to an official Strava route challenge. All month long, runners can head to Bridgetowne to conquer the course at their own pace and log their miles to compete in the online challenge with the rest of the running community. Runners from all over the city, including members of the PUMA Nitro Run Club, had the exclusive opportunity to experience the Deviate Route and lace up with the all-new Deviate NITRO™ 4. Attendees got to connect with fellow runners, share training tips, and feel the difference that elite cushioning brings to every run. The launch of the “Deviate Route” is part of the 2026 PH Half Marathon Series kickoff event. Bringing the thrill o...

Runners and fitness enthusiasts are training and gearing up for a bigger and more immersive race experience as the IBP: Cebu Tricity Marathon returns in October 2026, at Robinsons Galleria Cebu.   Now on its fourth year, the marathon—formerly known as the Integrated Bar of the Philippines (IBP) Cebu Run—invites both the legal community and the general public to take part in a race designed to inspire racegoers of all levels. Participants can look forward to new categories, upgraded merchandise, and the much‑anticipated tri‑city route spanning Cebu, Mandaue, and Talisay, offering a dynamic course that challenges participants while showcasing the region.   Beyond personal milestones, the event continues to champion wellness and social responsibility. This year’s edition expands its impact by supporting new beneficiaries, including street dwellers and young cancer patients, allowing every kilometer run to contribute to meaningful advocacies.   C...

Manila, Philippines -  Home Credit Philippines successfully concluded Takbo #ParaSaLife 2026 after gathering thousands of runners across its Manila and Cebu legs, reinforcing its advocacy for overall wellness and financial well-being. With Security Bank as one of the event sponsors, this year’s run highlighted how maintaining good health can help Filipinos stay focused, make sound decisions, and move closer to their life goals. The flagship wellness run kicked off on February 1 at the SM Mall of Asia Grounds, where close to 4,500, runners and pets joined the Manila leg. The event continued in Cebu on March 29 at Citi di Mare by Filinvest drawing around 1,500  participants and completing this year’s two-city Takbo #ParaSaLife series. Takbo #ParaSaLife features race categories for runners of all levels, including a 1KM Pet Run, 3KM, 5KM, and 10KM distances. Participants from different age g...

Manila, Philippines (April 24, 2026)  — HUAWEI redefines how runners train and perform with the HUAWEI WATCH GT Runner 2, the lightest and most accurate titanium smartwatch in its class. The device was co-developed with King of Marathon Eliud Kipchoge, the first and only human to have covered a marathon distance in under two hours. Long advocate for running as a universal pursuit, his “No Human Is Limited” ethos reflects a belief that running belongs to everyone, not just elite athletes, regardless of pace or distance. The HUAWEI WATCH GT Runner 2 was powered by this idea, bringing elite-level training intelligence into the everyday routines of both recreational and competitive runners. “What made me collaborate with HUAWEI is that we have the same values. I can believe in creating movement in this world. If you move, you become healthy, and that's the real core. I want to make this world a running world through movement,” said the marathon legend. “Together—myself and HUAWEI—we ar...

Manila, Philippines  (April 21, 2026) — Red Bull Half Court, the world’s fastest 3on3 tournament,returns to the Philippines, bringing its high-intensity  competition across Luzon, Visayas, and Mindanao. Regional qualifiers across the country will lead into the National Finals, where the Philippines’ best will be crowned before advancing to a historic World Finals in Manila, the capital of streetball, this December. Rooted in the energy of puso sa kanto, where the game is fast, fearless, and deeply tied to community, the tournament sets the stage for a clear path from local courts to global competition. Home Courts Across the Nation, From Regional Battles to National Glory Under the heat and glare of the Philippine sun, streetball moves at full speed—sneakers scraping concrete, bodies colliding in tight spaces, and every possession carrying weight. It’s raw, loud, and constantly in motion. From the courts of Manila to the rising scenes in Cebu and the physical matchups in Davao...

April 14, DAVAO, Philippines — TECNO officially joins the energy of RUNRIO Earth Day Run 2026 as the first leg begins in Davao on April 12 in SM Lanang, marking the start of a multi-city celebration that brings together movement, community action, and a shared commitment to a greener future. Run for the Planet, Captured Like Never Before More than just a race-day appearance, TECNO’s participation reflects what the CAMON 50 Series is built for: helping people capture real life as it happens. From fast-moving runners and finish-line reactions to wide community scenes and long-distance action, the CAMON 50 Series brings its Super Zoom FlashSnap capability into one of the most dynamic real-world situations for mobile imaging—sports in motion. Whether it is a runner pushing toward the finish line, friends celebrating after a personal best, or families turning Earth Day into a meaningful weekend moment, TECNO is positioning the CAMON 50 Series as the phone that helps users keep the energy, e...

From early morning jogs to weekend fun runs, more Filipinos are embracing active lifestyles as health and wellness become a growing priority in everyday life. Running, in particular, has long been a go to physical activity in the country — accessible, inclusive, and deeply rooted in community culture — making it a natural choice for individuals seeking both physical and mental well being.   This shift towards more intentional, health focused living reflects a broader movement among Filipinos to stay active, connected, and environmentally conscious; increasingly supported by organizations that recognize the role of technology, community, and sustainability in driving positive change.   “Our initiatives reflect our belief that progress must be purposeful and sustainable. As we continue to expand our 5G infrastructure and deliver world class connectivity, we are also committed to ensuring that our growth supports healthier communities and a greener planet,” said Marjorie Garrovil...

MANILA, Philippines —Manulife Philippines, the local arm of leading international financial services provider Manulife, continues to champion sustainable health habits as it launched its Time to MOVE campaign, a series of initiatives encouraging Filipinos to make the first step toward better well-being. The first in the series was “Run and Recover” in partnership with Just Show Up, a community-driven run collective that promotes health and connection, in Makati City. The Time to MOVE campaign supports Manulife’s strategic priority of empowering customers' health, wealth, and longevity and aligns to the recently launched Manulife Longevity Institute, a global platform to drive action that helps people live longer, healthier, and more financially secure lives. The campaign builds on ManulifeMOVE, Manulife Philippines’ holistic health program bringing together the right proposition, products, platforms, and partners to improve customer’s well-being at every stage, which the company la...

Manila, Philippines  — This International Women’s Day, strength meets speed. Women runners lace up for the 2026 FCC Women’s Run PH on March 8 at SM Mall of Asia, where a total of 16,120 participants are set to join the sold-out event, making it one of the most anticipated gatherings celebrating women’s strength, resilience, and achievement. With race categories spanning 16K, 10K, 5K, and 1K (Kids), the Women’s Run continues to serve as a powerful platform for empowerment, uniting women, companies, and brands that champion progress and equality. Timed with this significant celebration, HOKA steps forward as the Official Shoe Partner and unveils the Mach 7, designed for runners chasing faster goals and stronger finishes. The Mach 7 is a snappy, lightweight trainer created for women who are ready to push the pace and pursue bigger goals. A tried-and-true silhouette refined with speed-focused design details throughout, it delivers light-on-your-feet cushioning powered by high-energy fo...