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NBA Legend Gary Payton to Celebrate Opening of NBA Store in Cebu City

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The National Basketball Association (NBA) announced today that the fourth NBA Store in the Philippines will open Nov. 24 at the Ayala Center in Cebu City.  

NBA Legend and Hall of Famer Gary Payton will be on hand to meet and interact with fans at the store opening, which will celebrate the league’s first NBA Store in the Visayas region.  To commemorate the occasion, the first 300 customers that purchase an item will receive an NBA gift.

Located on the fourth level of the Ayala Center in 452 square meters of retail space and managed by International Athletic Trading Company, Inc. (IATC), the new NBA Store will offer a wide selection of authentic NBA products from all 30 teams, including official jerseys, footwear, performance gear, lifestyle apparel, and non-apparel merchandise including basketballs, toys, collectibles, and more.  The store will also offer personalized jerseys and will feature interactive elements including NBA 2K video game players where fans test their gaming skills and compete against each other, a Pop-a-Shot machine and a dedicated section for NBA memorabilia. 

“We had envisioned expanding the NBA footprint across the country and to have now reached the Visayas region is a milestone for us,” said IATC President and CEO Melvin Lloyd Lim.  “We could not be more excited to open the first NBA Store in the second most populous metropolitan area in the Philippines after Metro Manila.”

“The NBA and IATC are committed to bringing the NBA experience closer to all Filipinos nationwide,” said NBA Philippines Managing Director Carlo Singson.  “The NBA Store in Cebu is the first outside of Metro Manila and is strategically positioned as a premier shopping destination for NBA fans within Central and Southern Philippines, offering an extensive range of authentic NBA products.”

The NBA Store at the Ayala Center will carry products from brands including 2K Sports, adidas, Enterbay, Mitchell & Ness, New Era, Nike, Panini, Spalding, Spec Seats, Stance, and Under Armour.  The regular store hours are 10 am - 9 pm (Sunday-Thursday) and 10 am - 10 pm (Friday-Saturday). 

On Nov. 22, Payton will also conduct a meet-and-greet with fans at the NBA Store in Glorietta 3 at 6 pm before visiting the NBA Store in Cebu City’s Ayala Center on Nov. 24 at 6 pm.  The flagship NBA Store in the Philippines in Glorietta 3 opened in 2014, followed by the store in Mega Fashion Hall in 2015 and the store in TriNoma in 2016.

For all the latest news and updates on the NBA, visit www.nba.comand follow the NBA on Facebook (www.facebook.com/philsnba), Twitter (www.twitter.com/nba_philippines) and Instagram (@nbastoreph). 


About International Athletic Trading Company Inc.
International Athletic Trading Company, Inc., (IATC, Inc.) is a joint venture partnership between Ever Fit Holding Company, Inc. and IP Ventures, Inc.  Ever Fit Holding Company, Inc. is engaged in retail and wholesale of apparel.  Its stakeholders have more than 25 years of experience in retail operations in major malls located in the Philippines.  It has 65 retail stores with an average selling floor area of 100 square meters.  Over the past five years, it has managed to grow its business at an annual compound growth rate of 6%.  The basic strength of its management lies in being able to immediately identify changing market trends and adopt strategies proactively.  IP Ventures Inc. is a well-known venture & private equity group in the Philippines with investments in retail, gaming and TMT (tech, media, and telecom).  Considered as one of the pioneers of the Internet industry, IP Ventures listed the first online games company, and first internet data center company in the country.  IP Ventures also owns Netopia with over 60 outlets located in high traffic malls representing over 6,000 square meter of retail space.  IP Ventures maintains a joint-venture with Philstar.com to run and operate NBA.com Philippines and has exclusive distribution rights for NBA 2K games.  IP Ventures is also launching NBA 2K Online in the Philippines in 2015.

About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season.  The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
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