Skip to main content
By

Alaska Milk continues its advocacy to help children learn positive values through participation in sports with the holding of the 21st Alaska Football Cup at the Alabang Country Club in Ayala Alabang Village last November 26 and 27.

Players of all ages, from as young as six years old, was gathered in one venue to participate the longest running and most successful grassroots-development program in local football.

"This marks another monumental event for Alaska Milk. We have 320 teams and a total of 4,800 football players together in one venue, all united by their love for football. It is with great pride that we witness how the Alaska Nutrition, Action, Champion Program has engaged young athletes into this kind of culture, and how they live by the values inherent in sports," said Wilfred Uytengsu, President and CEO of Alaska Milk Corporation

Alaska Milk teaches children discipline, hard work, determination, teamwork and sportsmanship by encouraging them to join sports activities. Alaska Milk launched its first football cup tournament in 1995 so that children may participate in sports like football to help them achieve the "winning form."

This year's Alaska Football Cup comes at the heels of the start of the Asean Football Federation's Suzuki Cup with the Philippine national football team, the Azkals, participating. It will be played in 28 football fields with 168 game officials ministering the competition.

School teams and football clubs from all over the Philippines, inluding Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compestela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro, and Metro Manila will participate.

Instead of engaging in passive activities such as watching television, surfing the Internet, or spending too much time on social media, Alaska Milk encourages children to engage in sports and outdoor as an active alternative.

The National Nutrition Survey of the Food and Nutrition Research Institute(FNRI) states that health issues are best addressed by adopting an active lifestyle along with a healthy diet and regular drinking of milk, at least twice daily.

The athletic and social skills of children may be developed through participation in sports tournaments. Children experience healthy competition among members of the same age group which boosts physical and mental development.

Alaska Milk helps develop aspiring athletes through its NUTRITION. ACTION. CHAMPION. Program.

For more information about Alaska Milk and its Nutrition. Action. Champion. Program, visit www.alaskamilk.com. To know more about the 21st Alaska Football Cup visit http://www.alaskapowercamp.com/. Check out Alaska Milk's sports channel www.playph.com and like @PlayPH in Facebook, Twitter and Instagram for inspiring stories on Filipino sports fans of all ages nad skill levels
Labels:

Comments

Post a Comment

Popular posts from this blog

First 116KM Community Run in the Philippines Logs 3.5 Million Steps to Champion Children’s Right to Safe Play

By
Manila, Philippines, 24 June 2025 – More than 3.5 million steps and over 2,500 collective kilometers were logged during the Move for Play: Infinity 116KM Run, the country’s first-ever open-road ultra-endurance community run. Organized by the non-profit organization  FundLife , the event held from June 14 to 15 brought runners from Clark to Makati in a call to action for safe, inclusive, and accessible play spaces for children in under-resourced communities. The run coincided with the United Nations International Day of Play and was conducted on active roads and highways, requiring participants to navigate traffic, potholes, heat, and city congestion. The 116-kilometer route symbolized the difficult and often dangerous terrain many Filipino children must cross daily to access education and recreation. A total of 31 ultra-runners registered to complete the full route, while over 40 additional runners joined for various segments. 20 completed the entire cour...
Post a Comment
Read more

“A Force of Four in Year 4”: Vermosa Green Run champions fitness, sustainability, youth sports, and animal welfare in 2025

By
The Green Run at Vermosa is back for the fourth consecutive time this June with a renewed commitment to fitness, environmental sustainability, animal welfare and youth sports development. Entitled Vermosa Green Run 2025: A Force of Four in Year 4, it will be off and running on Sunday, June 29, 2025 at the Vermosa Estate in Imus, Cavite. This year, Ayala Land’s flagship multi-level running event launches a Plastic Donation and Collection Drive alongside its 3K, 5K, 10K, and 21K road races. All participants are encouraged to bring used plastics that will be recycled and repurposed by Ayala Land Estates Inc. and Makati Development Corporation (MDC). The plastic waste will be transformed into sustainable construction materials, concrete aggregates and other tools to build sidewalks and fences that will contribute to Ayala Land’s green development initiatives. Those who donate get a discounted rate on their Green Run registration. Coming back  for the...
Post a Comment
Read more

Staying Active Together: Herbalife Run Club Marks Global Running Day with 45-Day Challenge

By
MANILA, 13 June 2025 –  In celebration of Global Running Day, Herbalife, a premier health and wellness company, community, and platform, is making fitness more engaging and sustainable through the Herbalife Run Club. Designed to foster motivation and connection, the club brings together employees and distributors in a supportive environment where they can pursue their fitness goals while building meaningful relationships with like-minded individuals. The club also recently introduced a 45-day challenge in April as part of Herbalife FLEX45 Challenge. The challenge, a global initiative to mark Herbalife’s 45th anniversary, is a 45-day program focused on health, fitness, and personal development, encouraging participants to make positive changes in their lifestyle. In the Philippines, participants are encouraged to run or walk at least 5km a day, totalling 225km by the end of the 45-day challenge. The challenge culminated just before the Global Running Day, with over 20...
Post a Comment
Read more