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Tough Mudder Expands into the Philippines with Proactive Sports Management

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Tough Mudder, Inc., a leading sport, active lifestyle and media brand, and Proactive Sports Management, a premier sports agency known for organizing the largest fun runs in the Philippines, announced today a new partnership to bring the world’s leading obstacle course event, Tough Mudder, to the Philippines for the first time in 2018. This marks the first time Tough Mudder has licensed its events in the country. Tough Mudder holds events on five out of the six habitable continents.

The inaugural Philippine’s Tough Mudder Event Weekend will take place in July, followed by another event in November 2018.  Both events will feature Tough Mudder’s signature obstacles. 

“This is the first time that Tough Mudder will be in the Philippines, and Tough Mudder is not just about being tough, it is also about teamwork and determination,” said Proactive COO Justine Cordero.

This new licensee follows the success of Tough Mudder’s licensed events – hosted to date in Mexico, Bali, Ireland, United Arab Emirates, and Australia. It will provide access to events for active lifestyle individuals living or visiting the Philippines seeking the challenge, camaraderie and thrills that only a Tough Mudder experience can offer.

“Tough Mudder events have united millions seeking a more engaging, communal form of active lifestyle.  We are excited to partner with Proactive Sports Management, who have a proven track record for success for athletic events in the Philippines, to ensure locals and tourists alike will have the same unparalleled experience that has made Tough Mudder the must-do event for OCR enthusiasts and weekend warriors alike,” said Will Dean, CEO and Co-Founder, Tough Mudder.    

With more than 3 million participants to date across five continents, Tough Mudder has offerings ranging from accessible yet rewarding challenges, such as the Tough Mudder 5K and Tough Mudder Half (five-mile event excluding fire, ice and electricity), to competitive events, such as Tough Mudder X (the toughest mile on the planet) and World’s Toughest Mudder (24-hour endurance event). 

This year, Tough Mudder, Inc. and its licensees will host an unprecedented 150+ events across nearly a dozen countries, such as the United States, The United Kingdom, Germany, Australia, United Arab Emirates, Canada and two new countries, South Africa and Oman, welcoming participants worldwide into a global community that lives courage, personal accomplishment, teamwork and fun.

Tough Mudder in the Philippines is held in partnership with Proactive Sports Management, a sports events company which started in 2012, and is known in the industry for staging various marathons and mass participation events.

Registration is ongoing, for more information, please visit FB/ToughMudderPhilippines.

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ABOUT PROACTIVE SPORTS MANAGEMENT:

Proactive Sports Management is a sports events company that started in 2012, in Manila. We organize the biggest running events (fun runs, trail runs, obstacle races, marathons) in the Philippines.  Our goal is to create sports events that will leave good memories to our participants and the spectators.  We make sure that every event is technically sound without ignoring the fun-factory in every race.  We hope to inspire our participants to in every way possible and help reach their goal and for our spectators to be a road-warrior someday. 

About Tough Mudder, Inc.:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream. 

 *This is Press Release


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